Artisans

Dara Artisans, an e-commerce start-up that kindled cultural curiosity and a desire for discovery. Its sophisticated edit of handmade artisan crafts catered to an audience seeking authentic, responsibly sourced designs with a modern aesthetic. More than 50 different artisan groups and independent makers were selected. Creative Director, Pamela Berry, was responsible for the overall look of the brand, creating the merchandise visuals, packaging, marketing material and working with select photographers to portray the stories and features behind the work.